Given the increased awareness and focus on mental health, physical health, and healthy eating around the globe, it’s no surprise to learn the wellness space is crowded with coaches, networks, and clubs. Whether you own a yoga studio, are an acupuncturist, a reiki professional, or a fitness owner, it’s more important than ever to cut through the noise and turn your customers into a community.
Building your tribe, and online community is critical to the longevity of your wellness business. One of the best ways to build your community is by growing and engaging with your audience on various social media platforms.
Social media — once considered a fad or trend has proven that it’s here to stay! Whether you like social media or not, having the ability to connect with your customers is a vital advantage for your wellness practice. While this post won’t cover all of the wellness marketing strategies that can be leveraged through social media, you will learn three impactful social media marketing tips to boost your efforts and engage your tribe immediately.
Given the increased awareness and focus on mental health, physical health, and healthy eating around the globe, it’s no surprise to learn the wellness space is crowded with coaches, networks, and clubs. Whether you own a yoga studio, are an acupuncturist, a reiki professional, or a fitness owner, it’s more important than ever to cut through the noise and turn your customers into a community.
Which social media channels should I focus on first? When starting out, it’s important to establish your business social profiles on Facebook (now called Meta), Instagram (owned by Meta), and LinkedIn.Once you have established your business pages, start doing some research about how your top competitors are connecting with your target audience. What types of social content are they creating? Are their customers engaging in their social media posts? Are they sharing user-generated content that their community is creating? After you have done some research, it’s time to start creating content for your business!
Building your tribe, and online community is critical to the longevity of your wellness business. One of the best ways to build your community is by growing and engaging with your audience on various social media platforms.
I know the reason you went to school to become an acupuncturist, fitness instructor, or other wellness professional was to create entertaining social media content, right? I know, I know, it’s not your dream to go viral and become a social media influencer, but creating engaging content can increase your brand awareness, attract new clients, and drive new revenue for your business. If creating content for social media isn’t how you want to spend your time, you can hire someone to help you out or outsource this to a marketing agency.
Here are a few tips for creating content for your tribe:
Be fun — people are on social media searching for entertainment
Craft educational content
Experiment with a/b testing: Create different headlines with the same image
Try new ideas and see what resonates with your audience. What one person enjoys, another won’t. So, it’s important to keep experimenting with content. There is a lot of competition on the internet as people will scroll and forget about your post if they stumble on a cat video. Those cats are funny though. Don’t get discouraged, if you are sharing amazing information, people will engage with you.
Ask your followers, customers, and fans to create content. This is called user-generated content, and it helps you connect with more people like your clients.
If you embrace content marketing and create your social strategy around producing high-quality engaging and informational video content, you will own your wellness space. Whether you are starting out solo or launching your wellness brand with co-founders, creating video content for social media stories, live videos, and Instagram reels is a must-have!
More and more social platforms are focused on promoting video content. Recently, LinkedIn added a stories video feature to their platform further underscoring the point that people want to connect with your brand by consuming video content.These are just a few options to get you off the ground and moving as you decide which social channels to start with; try not to overthink it. Start small and focus on creating quality and fun content. And, don’t forget to listen. Listen to what your audience engages with and what they respond to. Engagement is important, and your clients’ opinions matter.
As your social media marketing strategy matures, and social media platforms continue to evolve, your marketing strategy will likely change too. When starting out, you can take advantage of done-for-you monthly social media content curation by Well Balanced Marketing to support your goals.
Our team creates graphics and content to promote your practice and educate your audience so you can focus on healing the world.
Schedule a call to discuss your goals today.